Types of Videos to Make on YouTube to Grow Your Business

As a business owner on YouTube, the goal is to make yourself an expert on your subject matter so that people trust you enough to go to your website and explore your services. Whatever your subject matter is, your job is to be a teacher in that field.

So the question here is, "what types of videos can you do for your business?" You can do direct-to-camera videos where you act as a teacher to their students. This type of video includes steps for how the viewers can solve a problem. The second type of video you can do is a livestream. If you want to get interactive with your audience, this is the way to go.

Another type of video you should do is the video podcast format. This is essentially just a podcast in video form. It’s great to implement these as interviews with guests. If your business is oriented around personal development and coaching, inspirational/motivational videos are great as well. Overall, your YouTube channel is not going to be your business. Rather, it’s a path that people follow that connects them to your business.