What is Video SEO and How Does It Work?

When we talk about video SEO, we’re primarily talking about YouTube SEO. This is all about getting your videos to rank on Google. So, it's important to know what video SEO is and how it works if you're trying to grow your business. First of all, it’s important to consider that YouTube is the best video platformer to use if you’re focused on creating SEO-friendly videos.

But the main question is, “how does video SEO work?” First off, Google looks at your video’s metadata. This includes your title, description, your keywords, and your tags. Second, Google will read your video’s transcript. It’ll scan through this transcript just like it would with a blogpost. Further, Google even looks at images in your video to figure out how to rank it.

Finally, Google uses your search inquiry. So, in short, is your content worthy of being answered through video? Some topics are video oriented, while others work better in blog format. Now that you know what Google is looking for, you’ll better understand how to optimize your YouTube videos so that they rank higher and gain more traction.