YouTube SEO Strategy

You’ve heard about SEO, and you get the basics, but how can you really implement SEO through YouTube video marketing? I’ve helped several clients rank in the top 5 on YouTube by using this SEO strategy that I’m going to tell you about today.

Want to become a leading authority online through your videos? You need to know about what I call “The Expert Wheel.” This consists of a core, a layer one topic, and outer layer topics. The core is your main topic. The layer one topics are your core’s subcategories, and the outer layer topics are your niche topics. Your outer layer topics end up being your video’s titles. These are what people are searching for.

When you want to become a leading authority on something, you expect that the core topic is most popular. However, when you’re starting out, you need to focus on those outer layer topics. Every time you create a new video from an outer layer topic and you get it to rank high, you gain some relevance in your core topic as well. After so many videos, you’ll end up being a leading authority on your core subject.